It was an exciting afternoon at CAPRETTO luxury brand boutique located in the soul of South Miami. It is one of the few independent specialty stores left in the country. The shop boasts a fashion destination for women seeking an elevated level of shopping experience. The guest of honor was LELE SADOUGHI! Her eponymous lifestyle brand focuses on jewelry and home decor. It was a feast for the eyes where you didn’t know whether to focus on the plethora of stackable bracelets, show stopping necklaces or intricate rings and earrings. I spoke with Lele for a while and she shared the inspiration for her current collection called, Celestial Galaxy Collection.
I had to ask Lele a few key questions and this is what she had to say:
How has your love of travel, art and architecture influenced your design process?
I love to scour flea markets all over the world. I recently spent some time in Marrakech, Morocco digging through piles of dusty jewels in the shops throughout the souks. I also make several trips a year to the Picture Collection on the 3rd floor of the Bryant Park Library. It is the place where broken books lay to rest and you can rent out tear sheets from these battered books. I soak up anything that is grand with scale and color. This season, I was inspired by the celestial galaxy. I was into lunar shapes, crescents, stones with texture, and rich blacks and earth greens.
Where did your passion for jewelry originate?
I was always drawn to art. Whether it was painting, drawing, collage, or photography, I like to have my hands dirty. For some reason, I thought a degree in advertising would fulfill my creative passions, but I never pursued that career. I went straight into the fashion world. I started in apparel, then accessories and trims, and finally jewelry. Jewelry design is a completely different mindset than that of apparel. I relate more to furniture designers, because I like to think about construction, material, and weight. Costume jewelry is so fantastical and emotional.
What made you decide to take the leap and make your own mark in the world of costume jewelry?
I spent a lot of time thinking about the feeling of my line. Once I actually got the pencil to the paper, I knew what I wanted to create. I was fortunate to work for big companies that exposed me to great manufacturers to make the things I wanted to create. My biggest challenge has been to wear so many hats. I have always been a designer, but now I produce, sell, negotiate, merchandise, advertise, etc.