Laurice Rahmé, Fragrance Creator for BOND NO. 9 launches Perfumista Avenue

December 6, 2013 – I had the pleasure of interviewing Laurice Rahmé , Fragrance Creator for BOND NO. 9 at Saks Fifth Avenue Dadeland where guests celebrated the 10th Anniversary of Bond No. 9 New York, with the launch of Perfumista Avenue, the latest addition to the collection. Guests enjoyed champagne and light fare as they sampled custom fragrance blending and the additional cache of receiving a signed bottle by Laurice upon purchase.

To listen to my interview with Laurice Rahmé , please click on the following link:

Saks Fifth Avenue Launches Bond No. 9’s Latest Fragrance for Holiday: New York Patchouli

Miami, Fl – 2013: Saks Fifth Avenue announces the launch of Bond No. 9’s newest fragrance hitting stores just in time for the holidays: New York Patchouli. The holiday season is full to the brim with traditions; parties, eggnog, mistletoe, shopping sprees all eagerly awaited from year to year. Now in its 10th year, Bond No. 9 started a holiday tradition of its own. Each December for the past several years, Bond has introduced a single-note-predominant scent—a master blend that emphasizes and draws out the beauty of one of world’s most iconic perfume notes. It started with New York Oud, a modern-day revision of the hypnotic ancient Eastern wood elixir. The following year, Bond introduced intense and animal New York Amber, and last year, the warm and beckoning New York Musk. This year, with New York Patchouli, the focus is on one of the most coveted and sought after perfume notes of all. Dark, intense, earthy, redolent of wine and balsam, patchouli, surprisingly, is an herb—a member of the mint family, related to lavender, rosemary, and sage. Its origins are the tropical zones of Far East—Indonesia, Malaysia, Vietnam, and the South Seas—where patchouli oil is distilled from the plant’s distinctly dark green leaves and spiky pink-white flowers. (In Tamil, the ancient East Asian language, the word patchouli means green leaf.) Possessing a complex molecular structure marveled over by chemists, patchouli over the centuries has acquired a fabled history: As a notorious aphrodisiac, a chi balancer in Chinese medicine, a key ingredient in the original India ink and red Chinese ink, a moth repellent, protecting fine fabrics, and, due to its earthy scent, a talisman of riches and wealth. Patchouli traveled along the Silk Route to the Middle East and North Africa, and it was there, in Egypt at the turn of the 19th century, that Napoleon Bonaparte first encountered this beckoning fragrance, its leaves lining and scenting cashmere shawls. He brought some of these shawls back to France, and soon they became a mainstay of Victorian and Belle Epoque fashion. Little wonder that patchouli rapidly acquired a style cachet of its own.

With its mysterious, lingering depths and sliding scale of associations—from languor to opulence, from high fashion to free-being patchouli is a perfumer’s essential which comes into its own especially in warm and provocative oriental scents. Bond No. 9’s New York Patchouli is one such scent. But unlike traditional orientals, this is a sexy, modern, attention-drawing gourmand that, like Bond No. 9’s entire collection of eau de parfum, is inspired by the verve, the energy, the audacity, and the beauty of the City of New York. It starts off with dessert, so to speak:  citrusy bergamot, fresh and delicate rosewater (as used in custards and puddings), and lychee—with its gentle hint of tang. These soon segues into the heart of the scent—patchouli, aided and abetted by fresh yet intoxicating lilies and equally haunting lilacs. Then, the base notes, which give the scent its staying power: resinous amber (one of patchouli’s classic accomplices), smooth and creamy sandalwood, musk—for its carnal kick, and, Atlas cedar—for a contrasting dash of coolness.

The New York Patchouli bottle is rendered in strong, vivacious opaque Moroccan blue—the color of kasbahs and Berber burnouses. The allover old-fashioned script covering the surface functions dually, as a design element and a reminder of patchouli’s fabled history. New York Patchouli arrived at all Saks Fifth Avenue locations in November 2013. 100ml, $330; 50ml, $260.

Laurice Rahme, Fragrance Creator BOND NO. 9

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 20 states, five international licensed stores, 72

Saks Fifth Avenue OFF 5TH stores and, the company’s online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.


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