Cotton’s 24 Hour Runway Show, a fashion event presented by Cotton Incorporated in partnership with PEOPLE magazine was held on Miami Beach’s iconic Ocean Drive from Friday, November 7, at 8 p.m. EST through Saturday, November 8 at 8 p.m. EST. , officially setting a new Guinness World Record for the “Longest Fashion Show” based on length of time. Hosted by Giuliana and Bill Rancic, E! News’ co-host and Miami native Jason Kennedy TV Host and Michael Yo from “The Insider” on CBS. There were also performances and appearances by Jason Derulo, Trey Smith, Fantine, D.J. Irie and fashion icon Olivia Palermo.
With the help of more than 50 hair and makeup artists, 60 models sashayed down the record-breaking runway in more than 4,000 pieces of the finest cotton styles and walked a combined total of 96 miles. In addition, 10 talented design student winners of Cotton’s 24 Hour Runway Show Design Contest hosted by Cotton University™ enjoyed seeing their winning looks on the runway during the show’s 11 a.m. “Back-to-School” hour on Saturday, November 8th giving these aspiring designers an opportunity to show their designs to an audience of nearly one million viewers! It was an honor for me to be on the panel of industry judges including Kimberly Sussman, head stylist for Cotton’s 24 Hour Runway Show, Samantha Black, contestant on Project Runway Season 11, Project Runway All Stars Season 4, and other industry experts from JC Penney, Tea Collection, Lilly Pulitzer, Anthropologie, and Saks Fifth Avenue!
Below are names and images of the 10 design student winners:
Alaina A.- Columbus College of Art and Design, Anna D.- Buffalo State College, Chereese S.- Pratt Institute, Erica S.- Georgia Southern University, Kellie M.- Kent State University, Kim R. – North Carolina State University, Lauren S. – North Carolina State University, Lisa H. – North Carolina State University, Renee G. – North Carolina State University, Seihak L. – University of Texas at Austin
Reaching more than two million viewers, the show was live streamed online from South Beach on TheFabricOfOurLives.com, PEOPLE.com, EOnline.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly’s EW.com, Essence.com, SouthernLiving.com and RealSimple.com.
About Cotton Incorporated:
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.