AERIN – Launches Rose de Grasse Parfum

AERIN Beauty just launched Rose de Grasse Parfum this February 2015. It opens the new Premier Collection:

“I’ve always been inspired by the timeless beauty of roses. Rose de Grasse represents the most rare and special of these flowers.”—Aerin Lauder, Founder and Creative Director

Image Property of AERIN

Image Property of AERIN

Discover a new expression of rose as AERIN introduces Rose de Grasse, the first parfum of the Premier Collection—a luxurious  celebration of the most rare and artisanal perfumery ingredients re-imagined through the lens of Aerin’s style & creativity.

Image Property of AERIN

A tres chic and modern interpretation of AERIN’s signature flower, the rose, AERIN Rose de Grasse celebrates this timeless symbol of beauty and femininity like an original piece of art meticulously crafted with an artisanal attention to detail. It  fuses roses including the hundred-petaled Rose Centifolia, hand-picked in Grasse—the French capital of perfumery since the 16th century, where the history of fragrance is an art form. This lovely fragrance captures the multi-dimensional beauty of the rose in one captivating, pristine, sophisticated, unexpected and iconic scent.

When I opened the Aerin gift box in the above image – I instantly melted just from first glance. It was impeccably wrapped and besides the rosey lush scent it also contained a gorgeous cream leather embossed & gold rimmed Aerin frame where I will place an image of something that reminds me of the scent of Rose de Grasse… 🙂

Romi loves Aerin!



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