John Frieda® Hair Care’s Revolutionary New In-Shower Treatments!

 John Frieda® Hair Care’s Revolutionary New In-Shower Treatments

COLOUR REINVENTION. RETHINK BRUNETTE. 

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I may be a blonde but with a family full of brunettes and tons of brunette friends I had to know about these products and have my niece 
Sophia try them out!

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SOPHIA NABHEN

John Frieda® Hair Care’s Revolutionary New In-Shower Treatments
Reveal Lighter, Sun-Kissed Hues or Deeper, Richer Tones with Every Wash.

The Challenge: You want to bring out the beauty in your brunette shade, quickly and easily.

The Solution: John Frieda® Hair Care’s revolutionary new Brilliant Brunette® at-home treatments,
shampoos and conditioners. Taking hair colour in a whole new direction, these innovations let every
brunette customize the shade of her dreams — whether warm and honey toned or dark and rich —
right in the show

You’ll see benefits in just one use: Made with unique technology, our NEW Brilliant Brunette® Visibly
Brighter™ Lightening Collection, NEW Brilliant Brunette® Visibly Deeper™ Colour Deepening
Collection, and revamped Brilliant Brunette® Multi-Tone Revealing Collection address the needs
of each type of brunette, instantly.

“The treatments work on natural, colour-treated or highlighted brunette hair, making it easy to transform
your look,” says John Frieda® International Creative Consultant Harry Josh. “Lighten and brighten your
hair to get a natural looking sun-kissed glow. Infuse your brunette with rich, dark toffee and espresso
tones. Or simply revive its multidimensional appearance and seal in your colour. Either way, you’ll get
an immediate, visible payoff: a luminous, flattering shade of brunette that’s anything but mousy or dull.”

PRODUCT OVERVIEW:

NEW JOHN FRIEDA® BRILLIANT BRUNETTE® VISIBLY BRIGHTER™ COLLECTION
The first at-home range of products to lighten and brighten brunette colour right in the shower, this collection illuminates warm honey and caramel tones in brunette hair to make it look naturally lightened by
the sun.

NEW Brilliant Brunette® Visibly Brighter™ Collection In-Shower Treatment:
Instantly lifts brunette colour up to 1 shade, bringing out its lighter, warmer dimensions. It works
by removing a type of melanin from the hair shaft that’s particular to brunettes, resulting in a
permanent, all-over lightening.

Use prior to shampoo and conditioner. The dual-tube applicator lets you blend the lightener in
your hands, with no extra mixing step. Run the foaming treatment through your hair, leave it on
for 5 minutes, then rinse completely. Follow with shampoo and conditioner if desired. Use 1-2
times between colouring cycles, or once every four weeks.

NEW Brilliant Brunette® Visibly Brighter™ Shampoo & Visibly Brighter Conditioner
Use to gradually brighten & illuminate glowing brunette tones. They take brunette hues in a
warmer, more golden direction, and add shine for extra brightness.

NEW JOHN FRIEDA® BRILLIANT BRUNETTE® VISIBLY DEEPER™ COLLECTION
The first at-home range of products to noticeably deepen and enrich brunette colour in the shower.
NEW Brilliant Brunette® Visibly Deeper™ Shampoo & Conditioner
Use these semi-permanent colour-enriching treatments to gradually yet noticeably deepen
brunette tones,” Josh says. “They’ll infuse cooler tones and provide a uniform, more even colour, with a fresh, mirror-like shine.”
Apply treatment following shampoo. Gently massage in hair and rinse thoroughly. Follow with
conditioner if desired. Use daily. Cumulative effect with continued use.

NEW Brilliant Brunette® Visibly Deeper™ In-Shower Treatment
This semi-permanent colour treatment instantly darkens hair up to 1 shade and infuses hair
with a boost of colour for a deep, dark brunette,” says Josh. “The conditioning formula works
without damaging strands. Bonus: It also refreshes fading brunette hues, restoring their intensity
and evenness from root to tip.”
Use after shampooing, weekly to bi-weekly (3-4 uses in one tube). Massage a generous amount
evenly through the lengths of wet hair. Comb through, leave on for 5 minutes (10 minutes for
deeper colour), then rinse well. Cumulative effect with continued use.

UPGRADED JOHN FRIEDA® BRILLIANT BRUNETTE® MULTI-TONE REVEALING SHAMPOO &
CONDITIONER
Newly improved formulas of our beloved shampoo and conditioner amplify dimension and tone for an
ultra-beautiful brunette. Now with added colour protection, they extend the life of your colour but are
ideal for natural and highlighted brunette hair, too. They add so much shine, your hair will shimmer.

AVAILABLE: Brilliant Brunette® Visibly Brighter™ and Visibly Deeper™ collections: January 2016;
Brilliant Brunette® Multi-Tone Revealing Shampoo & Conditioner: March 2016

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