Urban Decay – The Ultraviolet Edge, Year 2 Of Women’s Empowerment


Imagine if you couldn’t write your own name?

Frightening, huh!? Now thanks to the awareness help raised around the launch of Urban Decay’s global initiative to empower women, The Ultraviolet Edge, in just the first year the brand was able to fund programs such as literacy classes – enabling many women to read and write their names for the first time.

In addition, the $528,000 raised and donated in 2015 provided services such as:

  • Microloans and business training for more than 1,000 Ugandan women through the Women’s Global Empowerment Fund, in addition to literacy programs and community leadership training
  • Legal services for 625 women in NYC through Her Justice, enabling them to take control of their lives, stabilize their families, and protect and care for their children
  • Education and empowerment for 180 Maasai girls in Kenya through the Kakenya Center for Excellence – the first and only primary school open to girls in the remote area of Enoosaen
  • Shelter for 500 women in the Orange County, CA area through Laura’s House, a shelter & support service organization for victims of domestic abuse

We’re thrilled to be entering Year 2 of the Ultraviolet Edge and reintroducing Eyeshadow Primer Potion in Enigma, to continue raising funds for the initiative. UD surpassed their donation goal in 2015, and aims to donate $750,000 in 2016, putting them well on the way to their goal of donating $3 million in the next five years. Enigma is available now on UD.com, and hits retailers including Sephora, Ulta, and Macy’s on April 1st.

As a thank-you for being a supporter, inspired by the women touched by WGEF’s literacy program, UD has created personalized stationery for me to enjoy 🙂


Urban Decay – The Ultraviolet Edge and Eyeshadow Primer Potion in Enigma



Urban Decay has always stood for the empowerment of women – and it doesn’t end with makeup. Now in its second year, Urban Decay’s global charity initiative, The Ultraviolet Edge, is continuing to support organizations that fight for the rights of women everywhere. Women’s rights is a complicated landscape with many worthy causes. Instead of just picking one, The Ultraviolet Edge gives several grants every year to support a variety of organizations that are doing incredible things to empower women. Even more impressive, Urban Decay is well on their way to the goal of donating three million dollars over the next five years. Getting involved is as simple as buying something you probably use anyway: Urban Decay Eyeshadow Primer Potion. When you buy the limited-edition shade Enigma, 100% of the purchase price goes toward The Ultraviolet Edge, in turn providing grants for causes dedicated to women, throughout years to come.

To purchase one of Gwen’s amazing limited edition UD eyeshadow palette’s from the “vault” click HERE



Get the best of both worlds. Our limited-edition Urban Eyeshadow Vault contains 20 full-size shadows—10 from our current iconic Eyeshadow lineup and 10 from our sparkly, sophisticated Moondust collection. 

We handpicked the perfect mix of rich, colorful shades and sultry neutrals. Experiment with shifty duotones, gorgeous shimmers and shades with a mesmerizing 3-D effect. From cult favorites like Lounge and Solstice to hard-to-come-by shades like Shockwave, Vortex, Interstellar and Dark Force, Urban Eyeshadow Vault is destined to be a collector’s item.

Every iconic Eyeshadow shade features our Pigment Infusion System™—for rich, velvety, blendable color that lasts and sparkle that doesn’t fall.


Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com


“As part of our efforts, we’re recognizing inspirational women who rock our world. This is the second year we’re partnering with Gwen Stefani. Like us, she has a history of breaking down barriers and hails from Orange County, California. We dig Gwen’s innate ability to set trends and defy expectations. She also shares our passion for empowering women and will help give this initiative the attention it deserves.” – Wende Zomnir, Urban Decay Founding Partner/Chief Creative Officer

“Our work together has directly resulted in…enabling women to learn to read, become successful entrepreneurs and leaders in their communities.” —Karen Sugar, Founder and Executive Director of WGEF




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