Celebrating a New Chapter of the Vera Bradley Story – It’s good to be a girl!


Vera Bradley

Vera Bradley believes there are a million reasons it’s good to be a girl.  Not a handful. Not some. One million. And they’re ready to prove it!👍👌💐


The goal is to flood the world with reasons womanhood is an advantage. Let’s make women love their femininity. And perhaps even make a few men jealous they aren’t part of the club.

Let people hear from you. Be part of our campaign and tell us what you love about being a woman. You’re the kind of gal other gals love learning from. We know that having you join the conversation will inspire and encourage others to love and value their femininity.

Vera Bradley gave women a choice, a place, and a voice where it didn’t exist. In 1982, the founders, Patricia R. Miller and Barbara Baekgaard, realized the serious lack of feminine luggage options. Weeks later they disrupted the industry with a line of iconic patterned bags and the rest is history. Or, you know…herstory.

Let’s prove the value of femininity by celebrating all the reasons why it’s good to be a girl.


Share your own reason it’s good to be a girl on Twitter or Instagram with the video or images below using the hashtags #itsgoodtobeagirl, #verabradley and #VogueSweepstakes for a chance to win one of 15 Vera Bradley bags.

See the official sweepstakes rules here. We can’t wait to hear your reasons!

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